tenari / hong kong / 22.28°N 114.16°E
Most cross-border projects don’t fail. They stall.
They stall waiting on a partner who stopped replying, a document nobody warned you about, a meeting that needed someone in the room. We are that someone — on the ground, in your time zone and theirs.
tenari / obstacles
Distance is not the problem. Everything around it is.
Three failure modes account for almost every stalled expansion we are called in to rescue. None of them is about logistics.
context
You get the answer you asked for
Not the one you needed. A yes in a meeting can mean yes, maybe, or not in front of others. Reading that correctly saves months, and no translation tool does it for you.
access
The right door is rarely the public one
Registries, chambers, licence holders, distributors, landlords. The list is public; who actually moves is not. We already know which is which.
follow-through
A deck is not an operation
Strategy nobody executes locally is an expensive document. We stay on the file until the entity is running and the phone rings.
tenari / advisory
Strategy, ground execution and risk
We take a project from intention to a working operation, then stay long enough to see it hold.
Market entry and expansion
Where to land, under which structure, with which margin assumptions. Written so your board and your bank can both read it.
Institutional and private introductions
Trade bodies, chambers, banks, licensed operators, distributors, landlords. Introduced with the context that makes the first meeting count.
On-site project coordination
One point of contact for suppliers, lawyers, accountants and administrations. A weekly written update in your language, not a folder of forwarded emails.
Negotiation support
Present in the room or behind it. We prepare the position, read the counterpart, and tell you what was actually agreed.
Cybersecurity and data governance
Operating across borders multiplies exposure: unvetted local IT providers, staff devices, data moving between GDPR and China’s PIPL. We audit the risk, set the rules your teams follow, and bring in certified specialists for deep technical work.
tenari / growth
Digital acquisition and visibility
A new market has to find you within weeks, not after a year of brand building.
Google Ads, built for intent
Campaign structure by service and buying stage, search terms cleaned weekly. Budget goes to people ready to talk, not to impressions.
Google Business Profile and local search
The map result is the cheapest lead you will ever get. Profile, categories, photos, reviews and posting rhythm, handled continuously.
Social media, per market
LinkedIn and Meta for Europe. WeChat, RED and local platforms for Asia. Same brand, written natively on each side.
Site, tracking and reporting
Fast multilingual pages, conversion tracking that survives consent rules, and one dashboard showing cost per qualified lead.
tenari / method
Four phases. You approve each one before it starts.
Every phase ends with something you own, and a decision that belongs to you.
phase 01
Framing
Two weeks. Objective, target market, budget, real constraints. Ends with a go / no-go and a costed plan — including the case for not doing it.
phase 02
Ground work
We map the local players, meet them, and verify what holds. You get named contacts, not a market report.
phase 03
Implementation
Structure, contracts, permits, first hires, first suppliers. Coordinated by us, decided by you, updated weekly in writing.
phase 04
Visibility
Acquisition switched on as the operation opens: search, maps, social, tracking. Reviewed monthly on cost per qualified lead.
tenari / fees
Fixed price per phase. No open-ended retainer.
You know the cost of the next step before you take it, and you can stop between any two.
phase 01
Framing
2 to 3 weeks
fromHK$31,900
fixed fee · EUR equivalent available
- Market and competition reading on your actual offer
- Structure options, costs and tax exposure
- Regulatory and licensing checks
- Costed roadmap and a written go / no-go
phases 02–03
Landing and execution
3 to 9 months
fromHK$109,200
per phase · scope agreed in writing
- Entity, bank account and licences
- Sourcing and vetting of local partners
- Institutional and private introductions
- On-site coordination and negotiation support
- One named lead, weekly written update
ongoing
Digital growth
monthly · 3 month minimum
fromHK$13,700 /mo
management fee · ad budget billed separately
- Google Ads build and weekly optimisation
- Google Business Profile and local search
- Social media per target market
- Tracking and monthly cost-per-lead report
Government fees, licences, legal filings and advertising budget are billed at cost and never marked up. Institutional and multi-market mandates are quoted individually.
tenari / contact
Tell us where you are going.
A 30-minute call, no charge. You leave with a straight read on whether your project holds, what it realistically costs, and what the first sixty days look like.